Kaltura(US:KLTR) Globenewswire·2025-10-07 12:00Core Insights - The report emphasizes that ease of use is prioritized over perfection, with 72% of video producers preferring integrated software solutions over specialized tools [1][8] - Companies utilizing AI-powered video tools report significant effectiveness, with 76% of those employing advanced strategies and 52% with intermediate strategies describing their impact as 'very effective' [2] - Video is increasingly becoming a preferred learning and problem-solving tool in the workplace, with 65% of employees favoring on-demand videos over asking colleagues for help [4] Adoption and Usage - 75% of employees indicate that their organizations encourage video production for business purposes, yet 68% believe they could create more videos with easier-to-use tools [3][8] - Concerns about video quality and software usability persist, with 29% worried about content quality and 49% unsure of which software to use [8] - 55% of decision-makers consider the ability to secure content from unauthorized viewers as very important [8] Investment and Features - There is a strong willingness among tech leaders to invest in AI-enhanced video strategies, with 72% of CIOs willing to pay a premium for speech-to-text solutions to improve video searchability [8] - 77% of organizations are interested in implementing AI video features to enhance video production quality [8] - Employees express a desire for direct access to relevant video content, with 71% agreeing they would utilize archived videos if they could search using specific terms [8] Learning and Talent Acquisition - Seamless video experiences are crucial during talent acquisition, with 77% of candidates impressed by companies offering on-demand training for career exploration [8] - The report indicates a shift in employee preferences towards video as a primary tool for learning and problem-solving, reflecting a broader trend in workplace communication [4][5]