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Inside Rivian's design factory and the story behind those distinct headlights
Rivian AutomotiveRivian Automotive(US:RIVN) CNBCยท2025-10-07 12:00

Rivian made a name for itself when it unveiled one of the first electric pickup trucks, the R1T, in 2018. It followed that up with an SUV built off the same platform, the R1S, and has since built a passionate fan base around a brand that celebrates adventure and the outdoors.Now it's preparing for its next chapter with the R2, a smaller spin on the R1S SUV, and the R3, a rally-inspired hatchback."A lot of people were surprised on R3" Rivian Chief Design Officer Jeff Hammoud told CNBC. "It's not something th ...