Core Viewpoint - The competition between Xi'an and Zhengzhou to become the "Micro Short Drama Capital" reflects a broader trend of urban rivalry in emerging industries, particularly in the context of the rapidly growing micro short drama market, which is projected to exceed 100 billion yuan by 2027 [2][3][5]. Market Overview - The domestic micro short drama market reached 50.4 billion yuan in 2024 and is expected to surpass 100 billion yuan by 2027, indicating significant growth potential [3][5]. - In 2023, Xi'an's production teams accounted for 80% of the top micro short drama works in the country, establishing its dominance in the market [5][7]. Regional Development - Xi'an has become a hub for micro short drama production, with over 60 out of 100 notable micro short dramas originating from the city, supported by extensive filming facilities and a large number of production teams [7][8]. - Zhengzhou is rapidly developing its micro short drama industry, with over 820 production companies and a workforce of more than 30,000, aiming for a market size of 10 billion yuan by 2027 [8][10]. Competitive Advantages - Both cities benefit from a large pool of university students, convenient transportation networks, and lower production costs compared to major cities like Beijing and Shanghai, making them attractive for micro short drama production [10][14]. - Zhengzhou's micro short drama extras earn about one-third of what their counterparts in Hengdian earn, highlighting the cost advantages in the region [14]. Future Prospects - The competition between Xi'an and Zhengzhou is not only about who becomes the "Micro Short Drama Capital" but also reflects a larger trend of urban competition that could drive both cities to optimize their environments and improve efficiency [25][28]. - There is potential for collaboration between the two cities, leveraging Xi'an's creative talent and Zhengzhou's logistical capabilities to create a comprehensive industry ecosystem [28].
两座“最像”的万亿城市,又对上了?
Xin Lang Cai Jing·2025-10-07 12:23