India Today Group Becomes First in APAC to Launch Taboola’s DeeperDive Gen AI Answer Engine

Core Insights - Taboola has partnered with India Today Group to introduce DeeperDive, a Gen AI answer engine designed for the open web, marking a significant advancement in AI-driven content engagement in the APAC region [1][3] Group 1: DeeperDive Overview - DeeperDive allows readers to ask questions and receive instant answers sourced from high-quality content created by journalists, enhancing the user experience on publisher websites [2][4] - The AI engine leverages proprietary, real-time content, providing smarter and more diverse answers based on current trends and user engagement [5][6] Group 2: India Today Group's Role - India Today Group, with a legacy of 50 years, is recognized for its leadership in India's media landscape and commitment to innovation [3][7] - The partnership with Taboola reflects the Group's strategy to embrace technology and enhance reader engagement through AI [5][9] Group 3: Benefits of DeeperDive - DeeperDive aims to increase readership and engagement by providing intuitive answers and links to relevant articles, encouraging deeper content exploration [5][6] - The platform also opens new monetization opportunities for publishers by integrating contextually relevant ads into the AI-generated results, allowing for search-like advertising revenue [5][6]