93天狂欢“人财双旺”！第36届上海旅游节闭幕

Core Insights - The 36th Shanghai Tourism Festival, lasting 93 days, concluded on October 6, 2023, and introduced a "one festival, two seasons" model, extending from the summer tourism season to a classic activity season, integrating various cultural and tourism events across the city [1][3] Tourism Data - During the summer tourism season from July 5 to August 31, Shanghai welcomed 96.98 million visitors, a year-on-year increase of 1.54%, and generated a total tourism consumption of 152.4 billion yuan, up 27% [3] - In the classic activity season, Shanghai received 65.82 million visitors, a 4.26% increase year-on-year, with a hotel occupancy rate of 67%, up 5 percentage points, and total tourism consumption reaching 160.8 billion yuan, a 10.6% increase [3] Economic Impact - The festival is becoming a key driver for urban tourism development, creating a "dual prosperity" effect in terms of people and finances [4] - A week-long half-price ticket promotion for over 60 attractions resulted in a 51.04% increase in ticket sales and a 54.43% increase in revenue, while hotel bookings rose by 27.59% during the same period [4] Event Highlights - Various themed events were organized across districts, such as the International Tea Culture Festival in Jing'an and the "Parent-Child Tourism Week" in Songjiang, aimed at enhancing consumer engagement and expanding urban consumption [5][6] - The "Waterfront Leisure Week" in Putuo and the "Fashion Performing Arts Week" in Jing'an featured numerous performances and activities, promoting a vibrant cultural tourism atmosphere [6] Future Outlook - The Shanghai Tourism Festival is positioned as a significant platform for showcasing the city's culture and enhancing its international tourism appeal, with plans to elevate it from a local celebration to a global event [7]