“为一场演出奔赴一座城”，音乐节带动多元消费

Group 1 - The music festival has become a significant highlight in the cultural tourism market during the holiday period, with events like the Guangzhou Strawberry Music Festival attracting nearly 90,000 attendees, half of whom were from outside Guangdong province [2][3] - The trend of "traveling for concerts" has gained popularity among young people, with over 60% of attendees at large events like concerts and music festivals coming from other cities [2][3] - The economic impact of music festivals is substantial, with the Nanjing Mido Music Festival generating over 35 million yuan in ticket and merchandise sales, and driving local tourism revenue to 168 million yuan [3] Group 2 - Several listed cultural tourism companies are actively integrating resources and innovating scenes to leverage the market opportunities presented by music festivals [4] - Xiangyuan Cultural Tourism has been introducing diverse cultural activities at its scenic spots, planning more events to enhance visitor experiences [4] - Songcheng Performing Arts has seen a significant increase in visitor numbers and performance frequency by launching series of events like the "Eternal Love Music Festival" during peak tourist seasons [4] - Huali Technology aims to connect gaming operations with content consumption through its music label "WA MUSIC," exploring innovative business models that combine music, gaming, and social interaction [4]