One Entrepreneur Grew Their Business By 'Losing Negotiations,' But Not Everyone Is Convinced

Many business owners stay firm on their price or try to negotiate any possible advantage that leaves them ahead, but one entrepreneur chose a different route that has been paying off. "Sometimes, the fastest way to win is by losing," a software development shop owner told Reddit while describing how "losing negotiations" has boosted his business. The software development shop owner knows he has to keep his rate above the 20% margin line. He has to keep that margin, but if a customer bargains, he gives th ...