SUMMER GIVING: MACY'S, READING IS FUNDAMENTAL (RIF), AND THE NATIONAL ALLIANCE ON MENTAL ILLNESS (NAMI) RAISE FUNDS TO SUPPORT CHILDREN'S LITERACY AND MENTAL HEALTH

Core Insights - Macy's summer giving campaign raised over $2 million to support youth literacy and mental health initiatives through partnerships with Reading Is Fundamental (RIF) and the National Alliance on Mental Illness (NAMI) [1][3][8] - The funds will be allocated to enhance literacy resources and mental health education for children in under-resourced communities [3][8] Campaign Overview - The campaign is part of Macy's social commitment, Mission Every One, focusing on empowering youth and supporting educators and community leaders [1][5] - Macy's has partnered with RIF and NAMI to provide critical resources for literacy and mental health, benefiting students as they prepare for the school year [5][6] Advocate for Youth Awards - The Advocate for Youth Awards were launched to honor teachers and community leaders who promote literacy and mental health [4][6] - Events included read-aloud sessions, book donations, and school supply donations to recognize the contributions of educators [4][7] Impact Statistics - Since 2003, Macy's and RIF have raised over $48 million, providing more than 17 million books and literacy resources [8] - Since 2022, Macy's has raised over $3.3 million for NAMI, supporting nearly 600,000 youth in mental health programs [8]