Bed Bath & Beyond Inc. announces franchise plan

Core Insights - Bed Bath & Beyond Inc. is focusing on digital asset initiatives under the leadership of Executive Chairman Marcus Lemonis, who has characterized the company as having a "split personality" [2][3] - The company aims to unlock value through potential avenues such as an initial public offering for tZERO, a SPAC merger, or utilizing the Beyond platform [3] - The retail operations are being shifted to a more asset-light model, with day-to-day operations being managed by Kirkland's, allowing the corporate entity to concentrate on digital asset projects [3] Digital Asset Strategy - The company is exploring digital tokenization of assets, which is gaining traction in blockchain discussions, with other firms like Robinhood also entering this space [4] - Bed Bath & Beyond has previously offered digital tokens linked to intellectual property for its other brands on the tZERO platform [5] Franchise System Development - Bed Bath & Beyond announced plans to implement a nationwide franchise system, with documentation expected to be finalized within six months [6] - Franchise locations will feature localized merchandise, with about 20% of the inventory tailored to local markets [6] - Franchise owners will have access to tokenization through the tZERO platform, which may serve as an alternative to traditional financing options [6]