BASF Fields of Purpose program helps growers give back to their communities

Core Insights - BASF Agricultural Solutions Canada has launched the Fields of Purpose program aimed at enhancing rural impact through community-led initiatives that support Canadian growers and retailers [1][2] - The program focuses on donating 100% of crops grown by local growers to benefit rural communities and organizations, emphasizing the importance of community involvement [1][3] Financial Contributions - In 2025, BASF contributed $100,000 in seed and crop protection products to support charitable fields, ensuring maximum yield and crop quality [2] - The program supported 36 initiatives across Alberta, Saskatchewan, Manitoba, and Ontario, showcasing BASF's commitment to community engagement [2] Community Engagement - The Leduc & District Growing Project, which has been active for 20 years, exemplifies the program's impact, with all inputs and labor for seeding and harvesting donated [3] - Funds generated from the sale of crops are directed to the Canadian Food Grains Bank, highlighting the program's role in addressing food security [3] Company Overview - BASF Agricultural Solutions Canada employs over 625 individuals across three production facilities and several research farms, positioning itself as a leader in agricultural research and product development [5] - The division generated sales of €9.8 billion in 2024, reflecting its significant role in the agricultural sector [6] Sustainability Commitment - BASF is dedicated to integrating sustainability into its business decisions, investing €919 million in R&D in 2024 to develop innovative agricultural solutions [6] - The company aims to combine economic success with environmental protection and social responsibility, reinforcing its commitment to sustainable agriculture [8]