Prnewswire·2025-10-07 17:15Core Insights - The report from Omnicom Media Group highlights the shift in consumer behavior towards Generative AI (GenAI) as a primary source of information, leading to the emergence of Generative Engine Optimization (GEO) as a new standard for discoverability [1] Group 1: Consumer Behavior - Consumers increasingly view AI overviews as a single source of truth, which is reshaping their engagement with search marketing [1] - The report indicates that consumers are utilizing GenAI for various purposes, including information gathering, advice, comparison shopping, and entertainment [1] Group 2: Marketing Implications - Brands must adapt to the new landscape by embracing GEO, which influences how AI interprets, processes, and prioritizes information [1] - The transformation in search marketing is characterized by consumers engaging in full conversations with GenAI, often without visiting publisher or brand websites [1]