American Express debuts ad network boasting contextual targeting prowess

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: American Express is launching an ad network, building off a foundation established by its successful offers business over the past decade-plus, according to a press release shared with Marketing Dive. The announcement was timed to the start of Advertising Week New York. Amex Ads is powered by the payments provider’s first-party data, drawn from a ...