Reddit vs. Meta: Which Social Media Giant Stock Is the Better Buy Now?

Core Insights - Reddit (RDDT) and Meta Platforms (META) are prominent players in the digital advertising space, with RDDT emerging as a community-driven platform and META dominating through established platforms like Facebook and Instagram [1][2]. Digital Advertising Market - The global digital advertising market was valued at $488.4 billion in 2024 and is projected to reach $1,164.25 billion by 2030, with a CAGR of 15.4% from 2025 to 2030, benefiting both Reddit and META [2]. Reddit's Performance - Reddit's advertising revenue surged 84% year-over-year to $465 million in Q2 2025, driven by increased advertiser activity and a 50% rise in active advertisers [4][11]. - The platform's focus on automation and usability, including tools like Smartly, has enhanced advertising success by simplifying campaign management for advertisers [5]. - Reddit's new tools for publishers, such as article insights and AI-powered recommendations, are currently in beta testing, indicating ongoing innovation [6]. Meta's Performance - Meta's advertising revenue grew 21.5% year-over-year to $46.56 billion in Q2 2025, with AI integration driving user engagement and ad performance [7][11]. - AI-powered ad recommendation models have improved ad conversions by approximately 5% on Instagram and 3% on Facebook, contributing to increased user engagement [8]. - Meta's AI tools are utilized by over 3.48 billion daily users, enhancing the effectiveness of its advertising strategies [9]. Stock Performance and Valuation - Year-to-date, Reddit and Meta shares have increased by 24.6% and 22.3%, respectively, with Reddit's outperformance attributed to strong ad revenue growth and improved targeting [12]. - Both RDDT and META shares are currently considered overvalued, with RDDT trading at a forward Price/Sales ratio of 14.79X compared to META's 8.18X [16]. - The Zacks Consensus Estimate for RDDT's 2025 earnings is $1.82 per share, reflecting a 154.65% year-over-year increase, while META's estimate is $28.14 per share, indicating a 17.94% increase [18]. Conclusion - Reddit is positioned for greater upside potential due to rapid revenue growth and an expanding advertiser base, while META faces challenges in monetizing its AI services amid stiff competition [20][21].