Fireball owner builds out vodka portfolio with purchase of Western Son

Core Insights - Sazerac has acquired Western Son Vodka and Distillery, enhancing its vodka portfolio following the previous acquisition of Svedka Vodka [1][2] - The flavored spirits market is projected to grow at a rate of 17.89% from 2025 to 2035, making Western Son an attractive addition for Sazerac [2] - Sazerac has been focusing on Texas for recent acquisitions, including partnerships and purchases of ready-to-drink brands [3] Company Strategy - The acquisition of Western Son allows Sazerac to augment its portfolio and increase production capacity [2] - Sazerac's recent strategy includes expanding its presence in Texas, evidenced by partnerships with Andrews Distributing and the acquisition of BuzzBallz [3] Market Context - The flavored spirits market is expected to see significant growth, which aligns with Sazerac's strategic acquisitions [2] - Other companies, such as Splash Beverage, have shown interest in acquiring Western Son, indicating competitive interest in the flavored spirits segment [4]