Amgen Unveils New DTC Program, Cuts Cholesterol Drug Price by 60%

Key Takeaways Amgen launched AmgenNow, offering direct discounts starting with its cholesterol drug Repatha.Repatha's new $239 monthly price marks a nearly 60% cut from its U.S. list price.Amgen partnered with GoodRx to make Repatha available at this price across 70,000 pharmacies.Amgen (AMGN) announced the launch of a new direct-to-consumer (DTC) program called AmgenNow, which will offer significant discounts on its marketed drugs. The company has initiated this DTC program with its blockbuster cholesterol ...