Huge expands AI creative capabilities with Both&Yes acquisition
Yahoo Financeยท2025-10-06 10:47
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Independent agency Huge has acquired creative studio Both&Yes, whose founders have been involved with building digital and AI experiences for Google and YouTube, per a press release. Terms were not disclosed. Both&Yes co-founders, Ken Frederick and Michael Lin, will become executive creative directors at Huge, bringing years of experience in brand ...