电影消费“破圈”生长 ——假期市场热点见闻⑦

Group 1 - The National Day holiday has seen a significant increase in cinema attendance, with total box office revenue exceeding 1.6 billion yuan by October 7, 2023 [1] - The variety and quality of films during this year's National Day period remain high, featuring genres such as fantasy, action, war, drama, animation, history, and comedy, catering to diverse audience preferences [1] - The film "The Volunteer Army: Bloodbath for Peace" has shown strong market performance, contributing to the overall stability of box office trends [1] Group 2 - The integration of film and tourism has become a popular trend, with cities like Chongqing and Quanzhou benefiting from increased tourist visits due to their roles as filming locations for popular movies [2] - The concept of "movie + tourism" is not merely additive but aims for a win-win situation through cultural exploration and innovative expression, enhancing economic growth [2] - Various provinces are leveraging movie ticket stubs as a means to connect different aspects of consumption, promoting a deeper integration of film and tourism [3] Group 3 - The film industry is transitioning from a focus on box office revenue to a more diversified consumption ecosystem, exploring the multi-faceted development of film IPs [4] - Policies encouraging the integration of film with various sectors aim to enhance the cultural consumption landscape and expand the reach of "movie + tourism" initiatives [4]