How AWS’s CMO plans to turn marketing into a measurable revenue engine

In today’s tech landscape, the chief marketing officer is no longer confined to brand building or demand generation. The role has become one of the most cross-functional in the C-suite, responsible for shaping growth strategy, influencing product direction, and driving measurable revenue. At Amazon Web Services, CMO Julia White describes the shift as one toward greater business accountability. “CMOs need to be business leaders,” she says. “You need to understand the business you’re part of and how the mar ...