国庆中秋假期市场观察：乡村旅游持续火热 魅力田园活力无限

Core Insights - Rural tourism has become a new highlight in holiday consumption and cultural tourism activities, reflecting the vigorous development of the rural revitalization and cultural tourism industry [1][10] Group 1: Industry Growth - Since the "14th Five-Year Plan," new industries and business formats such as rural tourism and leisure agriculture have flourished, with leisure agriculture revenue reaching approximately 900 billion yuan last year [1][6] - The integration of agriculture and tourism has opened new spaces for rural industry development, with significant increases in visitor numbers and revenue during the recent holidays [2][5] - Nationally, rural tourism income grew by 35% year-on-year in the first half of the year, with 597 new national rural tourism key villages and towns identified, bringing the total to 1,597 [6] Group 2: Consumer Demand - There is a noticeable shift in consumer preferences towards "county tourism" and "rural tourism," with a 51% increase in pre-orders for county tourism consumption compared to the same period last year [5][9] - Tourists are increasingly seeking immersive experiences in rural settings, moving from quick visits to enjoying a slower rural lifestyle [5][12] Group 3: Cultural Integration - The blending of traditional rural culture with modern elements is creating new consumption experiences, with a 70% increase in visitor numbers at cultural heritage sites during the holidays [8][9] - Various cultural events and activities, such as village songs and performances, are enhancing the appeal of rural tourism and fostering community engagement [9][12] Group 4: Infrastructure Development - Improved infrastructure in rural areas, including transportation and amenities, is facilitating easier access for tourists, contributing to a significant increase in visitor numbers [11][12] - The development of rural tourism has led to better living conditions and increased income opportunities for local farmers, with new business models emerging to support this growth [12][13]