Core Viewpoint - CITIC Securities reports that Mixue Group (02097) plans to invest in and acquire 53% of the shares of Fresh Beer Fulu Family, a rising player in the fresh beer industry, which aligns well with Mixue's business model and is expected to create synergies in supply chain, consumer operations, and franchise resources [1] Group 1: Investment and Acquisition - On September 30, 2025, Mixue Group announced its intention to invest in and acquire a majority stake in Fresh Beer Fulu Family [1] - Fresh Beer Fulu Family is recognized as an emerging leader in the fresh beer sector, with product pricing and store location strategies that resonate with Mixue Group's operational ethos [1] Group 2: Financial Impact and Long-term Outlook - The immediate financial impact of the acquisition on Mixue Group is expected to be limited due to the absolute scale of Fulu Family's business [1] - However, the long-term prospects for the domestic fresh beer industry are promising, and Mixue's strategic positioning in the "tea + coffee + fresh beer" market could enhance future growth opportunities [1] Group 3: Competitive Advantage - The company possesses a strong competitive moat in terms of brand IP, supply chain, and operational capabilities, which supports a high degree of growth certainty and a clear competitive landscape [1] - CITIC Securities maintains a "buy" rating for Mixue Group based on these factors [1]