二级市场不买账！蜜雪冰城股价3个月下跌四成，市值蒸发500亿港元

Core Viewpoint - The stock price of Mixue Group has significantly declined, losing 40% over the past three months, with a market capitalization decrease of 50 billion HKD since early July, raising concerns about the sustainability of its growth amid increasing competition and operational challenges [1][3]. Financial Performance - In the first half of the year, Mixue Group reported a revenue of 14.87 billion RMB, a year-on-year increase of 39.3%, with a gross profit of 4.71 billion RMB, up 38.3%, and a net profit of 2.72 billion RMB, reflecting a growth of 44.1% [3]. - The company’s main business revenue from selling materials and equipment to franchisees reached 14.5 billion RMB, marking a 39.6% increase [4]. Market Dynamics - The entry of JD.com into the food delivery market has intensified competition, leading to a price war that has benefited Mixue Group, positioning it as one of the winners in the delivery battle [3]. - Goldman Sachs has expressed concerns about the end of high subsidies from delivery platforms, predicting a normalization of Mixue's growth rates and adjusting its target stock price from 599 HKD to 570 HKD based on a 30x P/E ratio for 2026 [3]. Operational Challenges - The rapid expansion of Mixue Group's store network, which surpassed 53,000 locations, has led to management challenges, including food safety issues reported at specific outlets [4][5]. - There have been over 10,000 complaints on platforms regarding product quality and customer service, highlighting significant operational risks [5].