美团:味蕾游、赛事游、小团游等新玩法火热 节后3天文旅预订增6成
Core Insights - Meituan Travel reported a significant increase in travel orders during the eight-day Golden Week, with a growth of over 30% compared to the 2024 National Day holiday [1] - New travel experiences catering to the emotional value demands of young people, such as taste tours, sports events, and small group travels, have been introduced to enhance holiday consumption [1] - The trend of travel enthusiasm continues post-holiday, with a nearly 60% year-on-year increase in cultural and tourism bookings in the three days following the holiday [1]