长假尾声济南起步区巧打年轻牌，让“流量”变“留量”

Core Insights - The article highlights the successful transformation of the Qiaoshan Ecological Cultural Zone in Jinan into a vibrant destination during the National Day holiday, focusing on attracting and retaining young visitors through various engaging activities [1][13]. Group 1: Event Highlights - The Qiaoshan Ecological Cultural Zone hosted 23 exciting events during the National Day holiday, showcasing the area's urban charm and development vitality [1]. - A street dance competition attracted over 300 participants, with a significant portion of the audience being young people aged 18-30, indicating a strong interest in youth culture [5][13]. - The event was noted for its high prize money and professional organization, aligning with the values of creativity and perseverance that resonate with the youth [5]. Group 2: Visitor Engagement Strategies - The cultural zone implemented a strategy to convert "flow" into "stay" by creating immersive and diverse consumption scenarios, such as beer and barbecue areas, live DJ performances, and coffee camping experiences [7][9]. - The integration of various activities, including a pet-themed park and anime events, contributed to a rich social environment, enhancing visitor engagement and prolonging their stay [11][9]. - The approach of combining different cultural and entertainment elements mirrors successful models seen in other cities, emphasizing the importance of creating a multi-faceted experience for visitors [11][13]. Group 3: Economic Impact - Despite adverse weather conditions, the cultural zone maintained a high visitor count of over 50,000 on October 7, with an increase in spending and dwell time among young visitors [13][15]. - The focus on youth as a primary consumer group is seen as a strategic move to drive future economic growth and enhance the area's commercial vitality [16]. - The successful engagement of young people is viewed as a critical factor in the innovation of cultural tourism consumption, providing a model for attracting and retaining visitors in the future [16].