Zhong Guo Jin Rong Xin Xi Wang·2025-10-08 04:09Core Insights - The automotive market experienced a significant surge in consumer interest during the National Day holiday, with daily foot traffic in stores doubling compared to normal levels [1][3] - A total of 236,000 vehicles were ordered over the six-day holiday period, indicating strong sales momentum [3][14] - The introduction of multiple new car models and various promotional activities contributed to heightened consumer enthusiasm [13][14] Sales Performance - Tesla's Shanghai store reported daily sales of 300 to 400 vehicles during the holiday, with new orders facing a waiting period of nearly one month [4] - NIO and other brands also noted increased customer traffic, particularly on October 1st and 2nd, marking a peak in sales activity [7][11] - BYD received over 236,000 new orders from October 1 to 6, which is 72% of its domestic sales for September [13][14] Consumer Behavior - Family-oriented car shopping became a notable trend during the holiday, with many customers visiting dealerships as a family activity [11] - Consumers showed a preference for larger vehicles, reflecting a shift in buying patterns [11][9] Promotional Activities - The surge in sales was driven by a combination of national and local subsidies, as well as significant discounts from car manufacturers [14] - Various regions implemented attractive subsidy programs, with some areas offering up to 20,000 yuan in total incentives [14] - Car manufacturers like Geely and BYD launched extensive promotional campaigns, including zero down payment offers and substantial trade-in bonuses [14][16] Events and Exhibitions - Numerous large-scale auto shows across the country attracted significant crowds, further stimulating market activity [16][17] - The Guangzhou International Auto Show and Shenzhen International Auto Exhibition reported high attendance and substantial vehicle bookings, contributing to overall market enthusiasm [16][17] Market Outlook - The automotive market's robust performance during the holiday reflects the resilience and vitality of China's consumer market [17] - Dealers remain optimistic about the fourth quarter, anticipating a 5% to 10% year-on-year sales growth [17]