“情绪价值”成假日文旅新密码

Core Insights - The rise of "Chicken Chop Brother" and "Fried Noodle Brother" reflects a new trend in cultural tourism consumption, emphasizing emotional value and personal connection in the market [1][6][8] Group 1: "Chicken Chop Brother" - "Chicken Chop Brother" gained popularity due to his unique marketing approach, offering free chicken while charging for plastic bags, and engaging customers with humorous phrases [2][3] - The stall became a hotspot during the National Day holiday, with long queues forming daily, leading to a significant increase in local tourism and related business sales [2][4] - The emotional connection created by "Chicken Chop Brother" is highlighted by his dedication to quality and customer service, which resonates more with customers than the product itself [3][5] Group 2: "Fried Noodle Brother" - "Fried Noodle Brother" became famous through a heartfelt video where he delivered fried noodles to a friend recovering from an accident, showcasing genuine care and connection [4][5] - The video went viral, accumulating nearly 3.5 million likes and leading to long queues at his stall, indicating a strong emotional response from the public [4][6] - The character of "Fried Noodle Brother" is portrayed as relatable and sincere, which enhances his appeal and fosters a sense of community [4][6] Group 3: Emotional Economy in Cultural Tourism - The stories of "Chicken Chop Brother" and "Fried Noodle Brother" illustrate the shift towards an emotional economy in cultural tourism, where personal stories and connections drive consumer interest [5][6] - The trend indicates that modern travelers are seeking personalized and meaningful experiences rather than traditional sightseeing [7][8] - The success of these individuals highlights the potential for ordinary people to become significant cultural icons, contributing to the local tourism narrative [6][8]