山东国庆中秋假期成绩单：订单量同比涨10%，济青等多市热度亮眼

Core Insights - The "Super Golden Week" during the National Day and Mid-Autumn Festival saw significant tourism growth in Shandong, with a notable increase in travel orders and a shift towards night tourism experiences [1][11]. Group 1: Tourism Growth - The top ten popular destinations included Beijing, Chengdu, Shanghai, Xi'an, Chongqing, Wuhan, Guangzhou, Qingdao, Nanjing, and Hangzhou, with Shandong's overall tourism order volume increasing by 10%, surpassing the national average [1]. - Tai'an led the nation with a 72% increase in overall order volume, driven by high-speed rail benefits and upgraded experiences [2]. - Jinan's hotel orders grew by 10%, with five-star hotels seeing an 18% increase, indicating a preference for higher-quality accommodations [4][6]. Group 2: Night Tourism and Experience Upgrades - Night tourism gained popularity, with searches for "Night Taishan" increasing by 200%, and immersive performances like "Ming Lake Show" becoming major attractions [8]. - Tai'an's night climbing orders accounted for 38% of total sales, and the average stay duration increased from 1.1 nights to 1.6 nights [2]. Group 3: Coastal Tourism - Qingdao and Rizhao saw order increases of 18% and 23%, respectively, with both cities capturing 34% of Shandong's total holiday orders [7]. - The introduction of combined travel products, such as the "Qingdao-Rizhao high-speed rail ticket + sailing experience," boosted sales significantly [7]. Group 4: International Tourism - Inbound tourism orders in Shandong doubled, with Qingdao, Tai'an, and Jinan contributing over 80% of the total [11]. - South Korea emerged as the largest source of international tourists, accounting for 35% of inbound visitors, with an average stay of 3.2 nights [16].