双节消费热力全开！Suning Max销售增长61%

Core Insights - The overlapping National Day and Mid-Autumn Festival holidays have led to a surge in consumer spending on home appliances, with Suning's sales data showing significant growth in various categories [1][3][4] Group 1: Sales Performance - Suning's Max store sales increased by 61% year-on-year during the holiday period, with sales of appliances priced over 10,000 yuan rising by 73% [1] - The sales of dishwashers, drinking water machines, and clothes dryers, referred to as the "new three major appliances," saw over 80% year-on-year growth in county-level markets [6] Group 2: Consumer Trends - There is a noticeable shift in consumer preferences from basic necessities to smart and experiential products, with consumers willing to invest in appliances that enhance comfort and health [3][4] - The demand for smart home appliances is on the rise, with over 60% of smart appliance sales during the holiday attributed to interactive products [3] Group 3: Demographic Insights - New generations and senior consumers are becoming key drivers of offline sales growth, with a focus on products that offer convenience and emotional value [1][6] - The "new elderly" demographic is increasingly interested in smart appliances that cater to their lifestyle needs, such as easy-to-use cooking and cleaning devices [6] Group 4: Market Dynamics - The holiday period has highlighted a structural upgrade in the home appliance market, with a growing emphasis on emotional value and lifestyle enhancement [4][6] - Suning's retail cloud orders for home appliances grew by 135% from October 1 to 6, indicating a shift towards quality and integrated solutions in consumer preferences [6]