Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data

Core Insights - Magnite and the Digital News Publishers Association (DNPA) have announced that several DNPA members will adopt Magnite Access, a self-service tool for audience segment activation [1][2] - This collaboration aims to create a shared data infrastructure for DNPA publishers, enabling them to deploy high-value audience segments and enhance the value of their premium inventory [2][3] Group 1: Company Overview - Magnite is the largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [4] - The company operates globally with offices in major cities such as New York, Los Angeles, London, Singapore, Mumbai, and Sydney [4] Group 2: Industry Context - The DNPA represents 22 leading digital news media publishers in India, focusing on promoting high standards of journalism and driving digital innovation [5] - The partnership with Magnite is seen as a forward-looking approach to address industry challenges and enhance collaboration among publishers [3]