Core Viewpoint - The article highlights the effective implementation of consumption-boosting policies in China, particularly through the initiatives of China Construction Bank's Suqian branch, which aims to enhance consumer spending and stimulate economic growth by leveraging digital platforms and government subsidies [1][2]. Group 1: Policy Implementation and Financial Services - China Construction Bank's Suqian branch actively supports national policies to boost consumption by creating a four-party ecosystem involving government, banks, merchants, and consumers [1][2]. - The bank has established a "green channel" for new business processing to streamline services for merchants, reducing inefficiencies in communication and organization [2][4]. - The bank's initiatives include providing payment settlement and credit loan services to support local merchants and consumers, ensuring that financial benefits reach the end-users effectively [2][3]. Group 2: Consumer Engagement and Market Impact - The bank's participation in the "Su New Consumption" campaign has led to significant consumer engagement, with over 150,000 customers participating and subsidies amounting to 1.079 billion yuan, directly driving consumption by 3.345 billion yuan [5]. - The focus on upgrading consumer products through initiatives like "old-for-new" exchanges in appliances and home decor is aimed at enhancing product quality and promoting sustainable consumption [3][4]. - The bank emphasizes the importance of integrating financial products into consumer scenarios to better meet the financial needs of the market [4][5]. Group 3: Digital Financial Services - The bank leverages its "CCB Life" platform to facilitate the distribution and usage of government consumption vouchers, enhancing the overall consumer experience [4][5]. - A one-on-one service model is implemented during promotional activities, ensuring that merchants receive direct support and guidance on policy implementation [5]. - The bank aims to continuously adapt its services to align with local economic development, focusing on consumer satisfaction and quality of life improvements [5].
中国建设银行宿迁分行:数字金融全面赋能 促进释放消费潜力