Core Insights - The Wonder Festival 2025 in Shanghai showcased over 400 corporate exhibitors and more than 2,000 individual exhibitors, with over 100,000 exhibits, highlighting the event's significance in the global collectible figure market [1] - Taotian Toys has positioned itself as a key player in the global collectible toy ecosystem, transitioning from a "leader in the Chinese collectible toy market" to a "builder of the global collectible toy ecosystem" [1] Industry Growth - The global collectible toy market is experiencing explosive growth, with China's IP collectible toy market projected to reach approximately 67.8 billion yuan in 2024 and expected to exceed 100 billion yuan by 2027, achieving a CAGR of about 11.3% from 2024 to 2029 [5] - Taotian Toys holds over 50% market share in the Chinese collectible toy market, making it the largest platform in the industry [5][8] Taotian's Competitive Advantages - Taotian Toys has established a complete industry chain that includes IP incubation, design, production, marketing, and after-sales service, creating a robust ecosystem that supports both popular and niche designs [8] - The platform offers five core capabilities: brand incubation, specialized infrastructure, global expansion, comprehensive marketing, and full-service management, which collectively enhance its market position [9][11][12][13][14][17] Consumer Engagement - The "My Collectible Cabinet" feature allows players to share their collectible progress on social media, transforming personal collections into a shareable lifestyle [18][21] - This feature, along with the "Collectible Release Calendar," helps players plan their collection journey, enhancing the overall collectible experience [23] Future Outlook - Taotian Toys is positioned as a crucial player in the global collectible toy culture and ecosystem, collaborating with creators, brands, and players to shape the future of the collectible toy industry [23]
淘天潮玩亮相全球最大WF展会,开启中国潮玩全球化新篇章
Sou Hu Wang·2025-10-08 07:46