2025年国庆档电影总票房破18亿！

Core Insights - The total box office for the 2025 National Day film season has surpassed 1.8 billion yuan, including pre-sales, with "The Volunteer Army: Blood and Peace," "731," and "Assassination Novelist 2" leading the charts [1] Film Variety and Audience Engagement - The 2025 National Day film season features a diverse range of genres, including historical war, fantasy adventure, and family comedy, catering to both family audiences and individual preferences [5][7] - "The Volunteer Army: Blood and Peace" resonates emotionally with audiences by honoring historical heroes, while "The Life of the Lost" offers humor and warmth for family viewing [7][13] - Animated film "The Starry Sky of the Three Kingdoms" attracts parent-child audiences with its innovative take on a classic IP [7] - "Assassination Novelist 2" continues the imaginative storytelling of its predecessor, providing a visually immersive experience [11][12] Box Office Impact and Tourism - The film season has positively impacted tourism, with locations featured in films experiencing increased visitor numbers and spending [18][19] - For instance, the filming location for "Assassination Novelist 2" in Chongqing welcomed 5.65 million tourists in the first three days of the holiday, generating over 5.3 billion yuan in spending, a 7% increase year-on-year [19] - The filming site for "The Volunteer Army: Blood and Peace" in Jiangxi is expected to see a 50% increase in daily visitor numbers compared to the same period last year [20] - The synergy between films and tourism has created a win-win situation, turning audience flow into consumer spending [21] Promotional Activities - Various regions are offering discounts on scenic spots and hotel accommodations for movie ticket holders, enhancing the overall experience for audiences [22] - A collaboration between China UnionPay and Maoyan Entertainment has introduced a "Follow the Movie to Taste Delicious Food" ticket map, providing food discounts near cinemas [23]