国庆档票房破18亿元，全年票房有望冲击500亿元

Core Insights - The 2025 National Day box office surpassed last year's total by October 2, reaching 437.6 billion yuan by October 8, with over 10.34 billion admissions, indicating a strong annual performance despite a lackluster holiday season [7][8] Box Office Performance - The National Day box office (including pre-sales) exceeded 1.8 billion yuan, but is expected to fall short of last year's 2.105 billion yuan due to an additional day of holiday this year [1] - The average ticket price decreased to 36.7 yuan from 40.4 yuan last year, making cinema attendance more affordable [1] - The top three films during the holiday period were "The Volunteer Army: Blood and Peace," "731," and "Assassination Novelist 2" [1] Film Analysis - "The Volunteer Army: Blood and Peace," directed by Chen Kaige, focuses on the Korean War and features a female protagonist, but has underperformed with a cumulative box office of 477 million yuan, with projections lowered to 602 million yuan [3] - "Assassination Novelist 2," a sequel, has also seen disappointing results, with a current box office of 290 million yuan and a projected total of 413 million yuan, significantly lower than its predecessor's 1.035 billion yuan [3] - In contrast, "731," which premiered on September 18, has shown strong performance with a cumulative box office of 1.864 billion yuan and a projection of 1.922 billion yuan [5] Audience Preferences - Audience preferences vary by region, with lower-tier cities favoring "731," while first and second-tier cities prefer "The Starry Sky of the Three Kingdoms" and "The Proof of the Unknown" [7] - Despite mixed reviews, films like "The Proof of the Unknown" have shown potential for long-term success due to positive ratings [7] Future Outlook - Anticipation builds for upcoming films, including two Hollywood blockbusters set to release on October 17, which may impact the box office landscape [8][9] - The year-end schedule includes several high-profile releases, including sequels to popular franchises, which could further influence box office performance [9]