“苏超”淘汰赛火热，“票根+”经济带动文旅消费新场景

Core Insights - The "Su Super" quarter-finals have significantly boosted tourism in Jiangsu, with a record attendance of 61,355 at matches and a low ticket winning rate of only 5% [1] - Jiangsu's tourism sector has seen a remarkable influx of visitors, with over 38.25 million tourists recorded from October 1 to October 4, nearing last year's total for the entire holiday period [1] Group 1: Tourism and Events - Jiangsu Province launched over 4,200 cultural and tourism activities during the National Day and Mid-Autumn Festival, integrating art performances, exhibitions, and interactive experiences [2] - The "Su Super" event has led to innovative tourism models, such as "event + tourism" and "ticket + discounts," enhancing holiday consumption experiences [2] - Various promotional measures were introduced, including free entry to attractions, discount coupons, and free transportation services, totaling over 150 initiatives aimed at benefiting visitors [2] Group 2: Economic Impact - The "ticket root +" economy is gaining traction, with significant consumer spending potential linked to the "event + tourism" model [4] - During the regular season of "Su Super," Changzhou's six home games are expected to attract over 500,000 spectators, generating more than 2 million visitors and increasing local tourism by over 27% [4] - Nanjing's tourism data indicates a 13.4% increase in visitors during the first five days of the holiday, with 14.064 million tourists recorded [4] Group 3: Local Initiatives - Cities like Suzhou and Yangzhou have implemented special transportation services and tourist benefits to accommodate fans, ensuring smooth access to events [3] - Jiangsu's local governments are actively promoting "ticket root +" discounts, with initiatives such as free visits to historical sites and substantial government subsidies for tourists [4]