Di Yi Cai Jing·2025-10-08 10:47Core Insights - The price of spot gold has surpassed $4000 per ounce, marking a year-to-date increase of over 52% [1] - Several gold jewelry brands have raised their prices, with notable brands like Lao Puh Gold and Chow Sang Sang reaching record prices per gram [1] Market Trends - The rising gold prices have prompted some businesses to consider expanding internationally [2] - Lao Puh Gold has opened a store in Singapore, leveraging the local acceptance of Chinese gold and the presence of high-net-worth tourists [3] - Other brands, such as Chao Hong Ji and Chow Tai Fook, are also entering overseas markets, with Chao Hong Ji opening stores in Malaysia and Thailand [5] Financial Performance - Lao Puh Gold reported a 455.2% year-on-year increase in overseas business revenue for the first half of 2025, with overseas revenue accounting for 12.9% of total revenue [4] Consumer Behavior - Despite high gold prices, domestic demand has slowed, leading many local jewelry brands to seek opportunities abroad [5] - Data from the China Gold Association indicates a 3.54% year-on-year decline in gold consumption in China, with a significant drop in gold jewelry consumption [6] Regional Focus - Southeast Asia is a preferred market for Chinese gold companies due to its large Chinese population and cultural ties [8] - The young demographic in Southeast Asia presents a strong consumer base for gold jewelry, driven by wedding demands [8] Product Development - Chinese gold jewelry manufacturers have improved product quality, addressing previous issues of softness and wear, making products more appealing to younger consumers [9] - However, companies face challenges in adapting product designs to local preferences in Southeast Asian markets [9]