Domino's® New Craveable Brand Refresh Makes You Say "Mmm"

Core Insights - Domino's Pizza Inc. is launching its first brand refresh in 13 years, aiming to make every aspect of the brand as craveable as its pizza [2][5] - The refresh includes modernized elements such as brighter colors, a bolder typeface, and a new jingle "Dommmino's" performed by Shaboozey [3][8] - The new branding will be rolled out across various platforms including TV, digital advertising, and packaging over the coming months [2][4] Brand Refresh Elements - The brand refresh features a playful and modern look, blending heritage with contemporary design to attract the next generation of pizza lovers [3][7] - New packaging will showcase a simple, bright design that emphasizes the brand's iconic logo, with premium versions for specific products [4][8] - The updated color palette retains the iconic red and blue but enhances them to reflect the heat of freshly baked pizza [8] Marketing Strategy - The focus of the refresh is to shift back to the product experience, emphasizing the deliciousness of Domino's offerings rather than solely its technology [5][9] - The new jingle "Dommmino's" is designed to be memorable and fun, reinforcing the brand's identity and connection to craveability [8] - The refresh aims to define future menu innovations and consumer-facing elements, continuing to push the brand's growth trajectory [9] Company Overview - Domino's Pizza is the largest pizza company globally, with over 21,500 stores in more than 90 markets and global retail sales exceeding $19.4 billion in the trailing four quarters [9] - The company has a significant digital presence, generating over 85% of U.S. retail sales through digital channels in 2024 [9]