“黄金周”里的经济故事：火爆的汉服，从景区“设进”高校

Core Insights - The Hanfu industry in Caoxian has experienced explosive growth, with sales reaching 6.14 billion yuan in the first half of 2025, a year-on-year increase of 10.27% [1] - Caoxian has over 2,700 Hanfu production enterprises and more than 15,000 online stores, employing nearly 100,000 people in the Hanfu sector [1] - The popularity of Hanfu has shifted from a niche interest to mainstream fashion, particularly during holidays when demand surges [1][3] Industry Development - The Hanfu industry in Caoxian is facing challenges such as overcapacity in low-end production and severe product homogeneity [3] - Innovative approaches are being explored, such as integrating conductive threads into fabrics to prevent static electricity and adding pockets for practicality [3][5] - There is a significant talent shortage in the industry, with most fashion design programs focusing on Western styles, leading to a gap in traditional Chinese clothing design education [5] Educational Initiatives - Efforts are being made to enhance collaboration between schools and enterprises to cultivate talent for the Hanfu industry [6] - The design studio has partnered with over ten universities to encourage students to wear Hanfu during graduation, integrating educational elements into the design process [6][8] - Internships at design studios allow students to gain hands-on experience in the entire production process, bridging the gap between design and manufacturing [8]