山东国庆中秋假期成绩单：200家重点景区纳客2966.6万人次，营收15.5亿元

Core Insights - The tourism sector in Shandong province experienced significant growth during the National Day holiday, with 29.67 million visitors and revenue of 1.55 billion yuan, marking increases of 8.0% and 5.0% respectively compared to the previous year [1] - The integration of culture and tourism continues to deepen, with innovative activities enhancing the holiday experience and driving consumer spending [2][4][5] Group 1: Tourism Performance - A total of 29.67 million visitors were received at 200 key monitored tourist attractions, generating revenue of 1.55 billion yuan during the holiday period [1] - Public cultural venues served 5.83 million people, reflecting an 11.6% increase from the previous year [1] Group 2: Innovative Tourism Activities - Various scenic spots introduced new activities, such as the "Red Leaf Festival" and "Harvest Festival," combining natural ecology and cultural traditions to create engaging tourism products [2] - The use of technology in cultural performances has transformed the tourist experience from passive viewing to active participation, with numerous interactive shows and events being launched [4] Group 3: Cultural Venue Engagement - The trend of "venue tourism" is rising, with many cultural institutions offering unique exhibitions and interactive experiences, attracting large numbers of visitors [5] - Notable events included the "Jinan Spring City Historical Culture Exhibition" and various hands-on activities at museums, enhancing visitor engagement [5] Group 4: Cross-Industry Integration - The "Culinary Competition" during the holiday attracted significant crowds, with events like the "Shandong Fruit Culinary Competition" drawing 597,000 visitors and generating 32.65 million yuan in tourism-related consumption [7] - Sports events, such as marathons, provided discounts to participants, promoting the integration of sports and tourism [8] Group 5: Promotional Strategies - A total of 164 tourist attractions implemented diverse promotional measures, including free admission and discounts, to stimulate consumer spending [9] - The introduction of "Sunny Day Insurance" offered visitors the opportunity to revisit attractions for free if it rained during their visit, enhancing customer satisfaction [11]