新华财经丨为一道美食赴一座城！这波“舌尖上的旅行”你加入了吗？

Core Insights - The tourism and cultural consumption during the National Day holiday has seen a significant surge, reflecting a shift from traditional sightseeing to immersive local experiences [1][6] - New tourism trends such as "taste travel" have emerged, indicating a growing preference for personalized and experiential services in the tourism industry [1][9] Group 1: Tourism Market Performance - Data from Meituan Travel indicates that the peak travel period for this year's National Day holiday is expected to last from September 27 to October 12, with a 73% year-on-year increase in travel bookings as of September 22 [3] - Qunar's data shows that hotel bookings in popular domestic cities have increased by over 20% year-on-year during the holiday [4] - Tuniu reports a double-digit growth in user travel numbers compared to the same period last year, with peak travel days from September 30 to October 5 [5] Group 2: Visitor Trends and Preferences - Major tourist attractions such as Tiananmen Square, the Forbidden City, and the Great Wall have experienced overwhelming crowds, with tickets for the Forbidden City selling out before the holiday [5] - The trend of "reverse tourism" has gained momentum, with cities like Heihe and Suifenhe attracting visitors seeking diverse cultural experiences without leaving the country [5] - Qunar's data indicates that on October 1, users booked accommodations in nearly 2,000 county-level hotels and guesthouses across the country, highlighting the popularity of smaller towns [5] Group 3: Culinary Tourism - "Taste travel" has become a new trend, with many travelers planning their trips around local delicacies [7][8] - Dazhong Dianping reports that on the first day of the holiday, the traffic for the "must-eat list" increased nearly twofold compared to the previous month, with significant growth in both traffic and order volume for featured local eateries [8] - The dining scene has seen a surge in popularity, with high customer traffic reported at popular restaurant chains like Haidilao during the holiday [9] Group 4: Industry Insights - The explosive growth of the tourism market during the National Day holiday reflects a recovery in service consumption, with a higher proportion of high-value products and immersive experiences being in demand [9] - The shift in consumer motivation from mere sightseeing to emotional resonance is evident, as younger travelers are willing to travel across provinces for unique local foods [9]