Haleon Selects Salesforce Agentforce Life Sciences Cloud for Customer Engagement to Improve Engagement with Pharmacies and Healthcare Professionals with AI

Core Insights - Haleon plc, a leading global consumer company specializing in everyday health, has partnered with Salesforce to enhance engagement with pharmacies and healthcare professionals globally [1] - The collaboration will utilize Salesforce Life Sciences Cloud for Customer Engagement, Data Cloud, and Agentforce to support Haleon's global sales force of 4,500 [1] Company Overview - Haleon plc focuses on consumer health products and aims to improve its operational efficiency through advanced technology [1] - Salesforce, recognized as the world's 1 AI CRM, will provide the necessary tools to facilitate better customer interactions for Haleon [1] Technology Utilization - The integration of Salesforce's AI-powered solutions is expected to drive more effective engagement strategies within Haleon's sales operations [1] - The specific tools being implemented include Salesforce Life Sciences Cloud, which is tailored for the life sciences sector, enhancing customer engagement capabilities [1]