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Alliance Entertainment Delivers Taylor Swift’s The Life of a Showgirl with Precision, Security, and Scale

Core Insights - Alliance Entertainment Holding Corporation successfully launched Taylor Swift's album "The Life of a Showgirl," shipping over 330,000 units across vinyl and CD formats to various retail and e-commerce channels [1][5] Company Performance - The Consumer Direct Fulfillment (CDF) program was a standout feature, with nearly 70% of shipments delivered directly to consumers, most processed within a 48-hour window before the release date [2] - The company demonstrated its capability in omnichannel distribution, ensuring timely deliveries while adhering to high-security protocols [2][5] Operational Excellence - Alliance's infrastructure allowed for quick and secure scaling across all sales channels, showcasing the effectiveness of its end-to-end logistics during the album release [3] - The company implemented enhanced security measures at its distribution center to prevent leaks and ensure the integrity of the release [3][4] - The strategic warehouse location in Shepherdsville, KY, and the commitment of nearly 700 employee owners contributed to the efficient execution of the launch [4] Industry Position - Alliance Entertainment is recognized as a reliable distributor in the entertainment and pop culture collectibles industry, trusted by top-tier partners for executing complex, high-volume releases [5][6] - The company offers the largest selection of physical media in the market, with over 340,000 unique SKUs, including exclusive titles across various formats [6]