海南：多元文旅业态带动假日经济热潮涌动

Group 1 - The integration of night economy, "first store economy," and intangible cultural heritage with Hainan's tourism has created vibrant experiences for visitors, driving a surge in local holiday economic activity [1] - According to Fliggy's report, Hainan's tourism booking volume increased by nearly 30% year-on-year during the holiday, with car rental bookings seeing a remarkable 90% growth [1] - The launch of the "driverless" tourism route along Hainan's ring road has connected popular tourist spots, enhancing the travel experience [1] Group 2 - The "first store economy" and "scene innovation" are fostering new consumption formats, with Haikou's shopping centers creating immersive themed consumption environments and promotional activities [2] - The "Elastic Dream Factory Sports Park," which opened on the first day of the holiday, is Hainan's first comprehensive sports park, attracting over 10,000 visitors since its opening [2] - The "ecology + culture" approach is enhancing the long-term appeal of Hainan's tourism, with events that blend ecological sightseeing with cultural experiences [2] Group 3 - Non-material cultural heritage activities, such as the Li ethnic dance performances, have added vibrancy to Hainan's holiday tourism market, allowing visitors to engage with traditional crafts [3] - The Sanya Cultural Center has introduced various public cultural products during the holiday, promoting traditional culture and enhancing community engagement [3]