Core Insights - Twin Hospitality Group Inc. has appointed Melissa Fry as Chief Marketing Officer, bringing over 25 years of marketing experience in the restaurant and hospitality sectors [1][3] - The company is strategically enhancing its executive team to support its growth trajectory, with nearly 100 Twin Peaks units in the development pipeline [2] Company Overview - Twin Hospitality Group Inc. operates and franchises specialty casual dining concepts, including Twin Peaks and Smokey Bones, aiming to redefine the casual dining category [5] - Twin Peaks has 114 locations across 27 states and Mexico, known for its scratch-made food and sports bar atmosphere, while Smokey Bones operates 51 locations specializing in meat-centric dishes [5] Leadership and Strategy - CEO Kim Boerema emphasizes the importance of Fry's experience in experiential dining and her ability to drive traffic and guest engagement [4] - The leadership changes, including the recent appointments of Ken Brendemihl and Lexi Burns, are designed to position the company for ambitious expansion [2] Marketing Initiatives - Fry's previous role at Hooters involved comprehensive marketing strategies that included national media campaigns and digital transformation, which will be leveraged to enhance Twin Hospitality's brand awareness and guest engagement [3] - The company aims to create synergies between Twin Peaks and Smokey Bones while maintaining each brand's unique identity [4]
Twin Hospitality Group Inc. Appoints Melissa Fry as Chief Marketing Officer