EXCLUSIVE: Gap Inc. Launches ‘Creator Affiliate and Advocacy’ Program

Core Insights - Gap Inc. has launched a "creator affiliate and advocacy" platform aimed at enhancing the visibility of creators who will promote the retailer's brands through social media [1] - This initiative is part of Gap Inc.'s digital-first strategy and brand revitalization efforts [2] - The company has seen a resurgence in customer engagement, achieving six consecutive quarters of positive comparable sales [3] Platform Details - The program is open to U.S.-based creators aged 18 and older with a minimum of 1,000 followers on a single platform, with plans for future international expansion [4] - Unlike traditional affiliate programs, this platform serves as a centralized hub for creators to engage with Gap Inc.'s brands, offering early access to new releases, product seeding, and exclusive promotions [5] - The program will also feature newsletters and creator spotlights to foster community engagement [5] Creator Benefits - Creators will earn commissions on sales generated through shared links and will be featured on Gap Inc.'s social media channels [6] - Additional benefits include product gifting opportunities, invitations to brand events, early access to sales, and the chance to sample products before launch [6] - The program aims to build closer relationships with creators and leverage data-driven insights for greater impact [6]