国庆档以超18亿落幕，江苏贡献1/10票房

Core Insights - The total box office for the National Day holiday from October 1 to 8, 2025, surpassed 1.8 billion yuan, with "The Volunteer Army: Blood and Peace" leading the charts [1] - The film "731" exceeded expectations, particularly in lower-tier markets, capturing 35.9% of its box office from fourth-tier cities [1] - The average ticket price for this year's National Day holiday was 36.7 yuan, a decrease from 40.4 yuan last year, contributing to increased audience attendance [2] Box Office Performance - The top five films during the National Day holiday included "The Volunteer Army: Blood and Peace," "731," "Assassination Novelist 2," "Wailing Life," and "Thunderous" [1] - "The Volunteer Army: Blood and Peace" has a balanced audience demographic, with a notable presence of viewers aged 40 and above [1] - "731" has shown strong performance in lower-tier cities, with a significant contribution to the overall box office increase in these markets [1] Audience Preferences - Audience preferences vary by city tier, with third and fourth-tier cities favoring "731," while first and second-tier cities preferred "The Star of the Three Kingdoms: Part One," "The Proof of Bi Zhengming," and "Thunderous" [2] - The Northeast region showed a preference for the comedy "Wailing Life," while audiences in South China were more interested in the Hong Kong film "Wind, Forest, Fire, and Mountain" [2] Market Trends - The film market is experiencing a recovery, with expectations for a total annual box office of around 50 billion yuan, driven by upcoming major releases such as "Zootopia 2" and "Avatar: Fire and Ash" [2] - The box office share from fourth-tier cities has increased to 23.7% this year, up from 21.4% in the same period last year, indicating a growing trend in these markets [1]