以赛为媒激发消费新引擎 文旅商体经济“串珠成链”

Core Insights - The Shanghai 8-Hour Endurance Race, a significant event at the Shanghai International Circuit, showcases both international and domestic racing talents, enhancing the event's visibility and appeal [1][4]. Group 1: Event Overview - The Shanghai 8-Hour Endurance Race is the first self-developed IP event at the Shanghai International Circuit, featuring renowned drivers including former F2 champion Kamara and popular domestic racers [1]. - The race concluded with the Motorsport team’s car number 87 winning the overall championship, while car number 33 from Harmony Racing and car number 777 from Climax Racing secured the second and third places respectively [1]. Group 2: Race Format and Rules - The endurance race is likened to a "marathon" in the racing world, contrasting with the "sprint" nature of F1, emphasizing the need for driver endurance, stability, and strategy over an extended period [1]. - Each team consists of 3 to 4 drivers who take turns driving, with specific rules limiting each driver's continuous driving to a maximum of 30 laps and a total of 115 laps [2]. Group 3: Audience Engagement and Economic Impact - The participation of popular driver Wang Yibo significantly increased the event's attention, attracting fans from various regions, leading to full bookings at nearby hotels during the event [4]. - The race is a key activity in the "Shanghai Summer" international consumption season, linking cultural, tourism, and commercial resources, and creating a vibrant atmosphere both inside and outside the circuit [5]. - The event features a variety of interactive activities and commercial zones, enhancing the overall experience for fans and promoting a seamless integration of viewing and leisure activities [5].