Core Insights - The tourism and cultural consumption market in China experienced a significant surge during the National Day holiday, reflecting a shift from traditional sightseeing to immersive local experiences [1][6] - New tourism trends such as "taste travel" have emerged, indicating a growing preference for personalized and experiential services in the tourism industry [1][6] Group 1: Market Performance - Data from Meituan Travel indicates that the peak travel period for the National Day holiday is expected to last from September 27 to October 12, with a 73% year-on-year increase in bookings as of September 22, 2025 [2] - High-star hotel bookings saw a 115% increase year-on-year, while popular domestic tourist cities experienced over a 20% rise in hotel reservations [2] - Qunar reported a double-digit growth in user travel numbers compared to the same period last year, with peak travel days from September 30 to October 5 [2] Group 2: Tourist Attractions - Major tourist sites such as Tiananmen Square, the Forbidden City, and the Great Wall of Badaling were extremely crowded, with tickets for the Forbidden City selling out before the holiday [2] - In Nanjing, popular locations like Confucius Temple and Sun Yat-sen Mausoleum saw heavy foot traffic, leading to crowd control measures [2] - The "reverse tourism" trend gained momentum, with border cities like Heihe and Suifenhe attracting visitors seeking diverse cultural experiences without leaving the country [3] Group 3: Culinary Tourism - "Taste travel" became a prominent trend, with many travelers visiting specific cities for local delicacies, such as the long queues at a chicken steak shop in Jingdezhen [4] - Data from Dazhong Dianping showed that the traffic for "must-eat" lists nearly doubled on the first day of the holiday, with significant increases in both traffic and order volume for local eateries [4] - The dining scene saw a surge in popularity, with restaurants like Haidilao experiencing high customer flow, particularly in tourist cities [5] Group 4: Industry Trends - The explosive growth in the tourism market during the National Day holiday reflects a recovery in service consumption, with high-value products and immersive experiences becoming increasingly popular [6] - The shift in consumer motivation from mere sightseeing to emotional resonance is evident, as young travelers are willing to travel across provinces for unique local foods [6] - The rise of popular local eateries has revitalized regional commercial ecosystems, pushing the tourism industry towards a new phase of personalized and experiential development [6]
国庆假期文旅消费热度攀升 美食成出游新“锚点”
Xin Hua Cai Jing·2025-10-08 14:28