两部门发文 开展消费新业态新模式新场景试点

Core Viewpoint - The Ministry of Finance and the Ministry of Commerce have jointly issued a notice to support new consumption models and pilot projects, aiming to enhance the innovation vitality of the industrial ecosystem and create new employment opportunities through the development of new stores and flagship stores by traditional brands and new consumption brands [1][2]. Group 1: Pilot Program Details - The notice supports around 50 cities, focusing on large and super-large cities with significant population and development potential, with a policy implementation period of two years [1]. - The pilot cities will receive financial subsidies, with super-large cities receiving a total of 400 million yuan, large cities 300 million yuan, and other cities 200 million yuan [3]. Group 2: Economic Service System - The notice emphasizes the establishment of a comprehensive economic service system, innovative diversified service consumption scenarios, and collaboration between quality consumption resources and well-known IPs [2][3]. Group 3: Cultural Integration and Consumer Experience - The initiative encourages the integration of traditional culture with modern consumption experiences, transforming static observation into immersive interaction, thereby enhancing cultural identity among younger demographics [2][4]. - The program aims to shift cultural consumption from fragmented experiences to a more integrated lifestyle approach, leveraging digital platforms for broader cultural dissemination [2][4]. Group 4: Funding and Performance Evaluation - The funding distribution will be linked to performance evaluations, ensuring that the remaining funds are allocated based on the effectiveness of the pilot projects [3][5]. - The evaluation system will consider both economic indicators and local governance capabilities, promoting long-term consumption upgrades beyond immediate financial inputs [4][5].