国庆中秋长假跨区域流动超24亿人次 年轻客群推高消费单价

Core Insights - The merging of the National Day and Mid-Autumn Festival has led to a significant increase in travel, with family-oriented trips becoming the mainstream choice, driven by the "3 days off and 12 days of vacation" model [1] - The younger generation, particularly those born after 1995 and 2005, is rapidly emerging as a new driving force in tourism consumption, pushing the market towards higher quality and diversified experiences [1][3] Group 1: Travel Trends - From October 1 to 8, the total cross-regional movement of people in China is expected to reach 2.432 billion, averaging 304 million per day, a year-on-year increase of 6.2% [1] - The "3 days off and 12 days of vacation" model has encouraged many tourists to combine vacationing with family visits, with nearly 15% of Tuniu users starting their trips before October 1 [1] - The peak travel period extended from September 30 to October 5, with family travelers making up over 80% of the user base [1] Group 2: Regional Travel Dynamics - Short-distance travel to nearby counties around major cities has surged, with booking volumes for these destinations increasing by 51% compared to the same period last year [2] - The policy of exempting small passenger cars from tolls on highways has further boosted the number of self-driving travelers, with car rental orders increasing by approximately 60% year-on-year [2] - From October 1 to 8, the estimated number of non-commercial small passenger car trips on highways and provincial roads is around 194.084 million, averaging 24.261 million per day, a year-on-year increase of 7.1% [2] Group 3: Demographic Shifts in Travel - The post-95 generation has become a significant force in tourism, accounting for nearly 25% of travel bookings during the holiday [3] - The average spending per trip has increased by 14.6% compared to last year, with individuals aged 20-30 making up over 50% of flight and train ticket orders [3] - The student demographic is increasingly seeking deeper and higher-quality travel experiences, with a 61% year-on-year increase in bookings from the post-05 generation [3]