Is Chipotle's Menu Innovation Enough to Defend Market Share?

Key Takeaways Chipotle is using menu innovation to defend its position in the fast-casual dining market.New items like Honey Chicken and Adobo Ranch helped boost late Q2 comparable sales momentum.Competition from Sweetgreen and Brinker pressures CMG to balance value and culinary creativity.Chipotle Mexican Grill (CMG) continues to lean on menu innovation as a key lever to defend its position in the competitive fast-casual space.Recent initiatives such as Chipotle Honey Chicken, which appeared in one out of ...