超长假期释放文旅消费新活力，宝藏小城迎文旅大流量

Core Insights - The 2025 National Day holiday coincides with the Mid-Autumn Festival, leading to a surge in travel demand, with a significant increase in both long-distance and local travel [1][3] - Meituan Travel reported over a 30% year-on-year increase in travel orders during the holiday period, indicating a strong recovery in the tourism sector [1][3] Travel Trends - The holiday period saw a rise in diverse travel experiences catering to younger consumers, such as "taste tours," "event tours," and "small group tours," reflecting a shift towards emotional value in travel [1][4] - The top ten destinations for cultural and tourism consumption during the holiday included cities like Nanjing, Chengdu, and Xi'an, showcasing popular urban centers [1] Accommodation and Booking Insights - Hotel bookings for the holiday increased significantly, with top destinations like Xinjiang and Inner Mongolia seeing hotel reservations rise by approximately 45% and over 50% respectively [3] - Small group travel orders surged, with notable increases in regions like Xinjiang (63% growth) and Inner Mongolia (60% growth), indicating a trend towards more personalized travel experiences [3] Emerging Destinations - There is a growing trend of "reverse travel," where tourists are opting for less crowded small towns and counties instead of major cities, with a 51% increase in bookings for surrounding county destinations [3] - The city of Jingdezhen, known for its pottery, experienced a 15% increase in travel bookings, particularly among young adults aged 20-30, highlighting the appeal of niche destinations [4] Market Dynamics - The tourism market is showing robust vitality driven by diverse consumer demands and high-quality offerings, with a shift from merely reaching destinations to a desire for immersive experiences [4]